Posted by our friends at PCNA on 6/5/2019 to Trends
Ask someone about the Carhartt® brand and 9 times out of 10 you're going to hear the words "rugged" "tough". That's because for over 125 years, the brand has been making heavy-duty gear for men and women who don't mind getting their hands dirty. As the most recognizable workwear brand in the world, Carhartt has been helping people get the job done. Our collection of Carhartt products bears the distinctive look and durable construction that’s made Carhartt the premier brand for the everyday workforce.
A Legendary Workwear Brand
With only two sewing machines and five employees, founder Hamilton Carhartt established the clothing company in 1889 just outside of Detroit in Dearborn, Michigan. Using the motto "Honest value for an honest dollar," Carhartt worked with local railroad workers to design the perfect overall bib. Within two decades, the company's operations expanded to eight other cities, including one in world industry capital Liverpool and two in Canada (Esquire).
The Carhartt brand has endured, adapted and thrived in the decades that followed its founding. Despite going through a period of downsizing during the Great Depression, the brand was able to rebound by capitalizing on America's efforts to rebuild after a devastating war and economic crash. The company's campaigns to redesign rugged clothing for the next generation of Americans managed to put it at the forefront of mass-produced workwear through America's post-World War II expansion (Esquire).
A New Generation
In the 80s and 90s the Carhartt brand started becoming a fashion statement across a variety of new demographics–from hip-hop artists to skaters, while maintaining its status as the preferred workwear brand. The company has opened Carhartt stores in urban markets like Chicago, Portland and Boston. In Europe and Asia they struck a licensing deal with Work in Progress to market a new line of avant-garde street clothes. Carhartt WIP opened its first U.S. store in New York's SoHo district in 2011.
The Bottom Line: A Unique Opportunity For Your Brand
The Leed's collection of Carhartt products, which includes everything from backpacks and duffels, to coolers and tool organizers, presents a valuable opportunity for brands to send a message. Putting your brand on a Carhartt product aligns your company or organization with the values of hard work, authenticity and quality. These products are ideal for the following industries and occasions:
Events and Occasions
Gear For New Hires